Found this article online.
Reebok has added a new dimension to women’s fitness with the launch of Reebok EasyTone. It is unique because it tones the butt and leg muscles by simply wearing a shoe! Lab tests conducted by Reebok show a marked increase in muscle activation due to the miniature balance balls underneath the shoe resulting in a dream product for women.
This product will help re-shape women across the world by generating upto 28 per cent more effective glute muscle toning. Featuring a new balance pod system invented by a former NASA engineer Bill McInnis, Reebok EasyTone is available across the sportswear major’s stores in the country.
Bill McInnis has worked closely with the product team of Reebok and spent 18 months perfecting a balance pod system in the sole of the shoe that creates a natural instability with each step. Independent university lab tests proved that by wearing EasyTone, a woman could have up to 28 per cent more butt muscle activation and 11 per cent more thigh muscle activation as compared to one wearing an ordinary sneaker. It allows women to tone up. The combination of the balance pod technology and great styling means it’s a shoe they would love to sport.
“Fitness can make all the difference in how your body works and feels. It is critical to maintaining a healthy and active lifestyle. A fit body can work wonders for your well-being. It is imperative to make good of alternate fitness to make fitness a part of your daily lives and Reebok EasyTone is a simple and effective means of doing that,” said Nisha Varma, Master Trainer, Reebok.
HOW IT WORKS
EasyTone helps tone key leg and butt muscles by using advanced balance pods built into the shoe. These are designed to create natural instability with every step a person takes.This micro-instability forces muscles to adapt and in doing so, they work harder.
TESTING EASYTONE
McInnis and his team used a technique called electromyography, which involved sensory electrodes being attached to key muscles. These sensors measure the level of muscle activation as a woman walks. Over several months, a cross-section of women tested the shoe in this lab environment. In these tests, EasyTone was compared with an ordinary sneaker. (The figures in the pic below show the maximum increased muscle activation when using EasyTone compared to that of an ordinary shoe.
THE SHOE FITS!
People who have used these shoes, loved the results of wearing a pair. This is what they had to say: My New Year resolution was to work out everyday. Did I manage to do that? No because I couldn’t find the time to join any activity and yes because I tried out something new…I had heard about Reebok EasyTone shoes and said chalo try karke dekhte hain. I wore the shoes and for a few hours my leg muscles actually hurt. I could feel my muscles working harder and I was like wow, I am working out while shopping, walking, working. And the results were great, the body feels so toned.
– Ishita Bhatia, 23, MBA student
Ever since my boyfriend broke up with me, I’ve been feeling unhappy. Then a friend gifted me EasyTones. Within a short duration my lower body shaped up perfectly, leaving me feeling healthier and fitter. These shoes are scientific. Looking good has got me into high spirits and I am all set to find my true love!
– Anamika Thakur, 17, student
I do a 9 to 5 job and then I come home, take care of the kids, cook the meal, etc. For ages, I have been trying to tone my body, get back into shape, lekin time hi nahi mila and then someone told me about EasyTones – that simply wearing the shoe will tone up my lower body. I tried out the shoes and felt the difference within 30 days. For the last six months I have been wearing these shoes during my day-to-day activities and I am in much better shape and am loving it.”
– Madhu Menon, 31, professional
TNN
EasyTones’ USP
Better butts for women – 28 per cent more effective glute muscle toning
New advanced balance pod system tones butt and leg muscles. New technology for toning shoes created by a former NASA engineer.
